Celebrating Mickey Mouse’s 90th anniversary!

Happy Birthday Mickey Mouse! A look back at Disney’s most famous character’s evolution throughout the last 90 years and its success as a movie character, comic book hero and subject of countless licensed products.

Black Friday wave hit Europe in 2017, what is it about?

Black Friday - Willtech Gift

The world is becoming a huge market where customs and local country feasts are becoming giant worldwide ones. Hence for Black Friday, which is held during Thanksgiving in the USA. Do the European turkey fear the coming slaughter, or is it just a shopping frenzy?

101 to start selling licensed products

101 to start selling licensed products

As an importer or retailer, you frequently consider creating your own brand to target higher selling prices and grow your business. How about if you developed licensed products from existing brands to help you achieve these goals?